Juuve - Carsharing

Brief summary

Carsharing platform Juuve, asked us to make an introductory animated video that showed how people are flexible in their mobility needs. Juuve aims to distribute specific mobility needs in a way that is both efficient and ecofriendly. 

This project was a blast, because it clicked with us on many different levels. We liked the vision, the no-nonsense mentality of it all. Communication was always smooth, and we basically got card blanche for developing a look and feel - an overall style for the video.

Process

For this animation we used a combination of vector illustrations (made in Adobe Illustrator) and hand drawn animation, also known as frame-by-frame animation or cell animation. We created a storyboard and animatic to time everything and finally put it all together in Adobe After Effects.

Credits

Client / Briefing:    Juuve
Storyboarding:   Max Peterse
Background design:   Eileen Boeijkens
Cell animation:   Max Peterse
Vector animation:   Max Peterse / Eileen Boeijkens